A major focus of my role as art director for UIndy was creating student recruitment marketing collateral. I partnered with Office of Admission team members to develop this publication as one in a series of University of Indianapolis communications distributed to prospective students and parents. The goal for this piece was to provide the audience with an overview of campus culture and programs. To differentiate UIndy from its competitors, I kept the cover design clean and simple on a silver stock with a die-cut center to entice recipients to look inside.