Zoobilation is the Indianapolis Zoo’s premier black-tie event and largest annual fundraiser. New artwork is created each year based on a chosen theme. Once the logo is designed, an array of complementary promotional pieces are then designed, including stationery, brochures, stickers, posters, print and digital ads, maps, t-shirts, hats, and related promotional products. Also created are a multitude of event signs and banners displayed throughout the event.